Senior strategy aligned to your P&L.
Channel, budget and forecasting decisions made against contribution margin and cash — not channel-by-channel targets that fight each other.
Book a Free Strategy AuditStrategy & Forecasting
Budget & channel allocation
Monthly reallocation across channels driven by blended contribution margin.
Revenue forecasting
Rolling forecasts tied to demand, seasonality and cash position.
Board-ready reporting
One shared view and a monthly narrative your leadership team can act on.
A commercial view, updated every month.
Baseline the numbers
Current channel mix, margin and cash position mapped against your actual targets.
Build the model
A forecast that ties spend, demand and seasonality to cash — not a spreadsheet of vanity metrics.
Reallocate monthly
Budget shifted toward what the margin data supports, reviewed with you before it moves.
Report in plain language
A monthly narrative alongside the numbers, written for decision-makers, not analysts.
This sits above channel execution — it earns its keep with more than one channel.
We work with ambitious businesses across Pakistan and internationally — here's how to tell quickly whether this is the right fit for you right now.
Good fit if...
- You're already running (or funding) more than one channel and need someone deciding how budget should move between them, not just executing one.
- You want marketing reported in the language your finance team already uses — margin and cash, not platform-reported clicks.
- You're comfortable with reallocation decisions reviewed monthly against real numbers, not locked into a fixed media plan.
Not the right fit if...
- You're running a single channel at an early stage — this layer earns its keep once there's more than one channel to weigh against each other.
- You want us to also execute the channels — this sits above execution; pair it with Paid Media or Organic Search if you need both.
Frequently asked questions
No — we work alongside your finance function, translating marketing and channel data into the same commercial language they use (margin, cash, forecast), rather than reporting media metrics in isolation.
Get a forecast built on your real margin.
A free audit benchmarks your channel mix and returns a prioritised plan within 48 hours.