Paid Search
Google Ads that print margin, not clicks.
Search, Shopping and PMax structured and bid to contribution margin, with brand spend kept honest and non-brand scaled on proof.
Book a Free Strategy AuditOUR APPROACH
Margin-first
bid to contribution margin, not just clicks
Full-funnel
brand + non-brand, one forecast
What's included
Account restructure
Campaign architecture rebuilt around margin tiers and structured product data.
Shopping & feed management
Feed hygiene and PMax asset groups tuned weekly against margin data.
Server-side tracking
Conversion tracking rebuilt to survive iOS and cookie loss.
Frequently asked questions
Yes — the same margin-first approach applies whether you're selling products, bookings or B2B leads. Shopping/PMax feed management is only relevant if you sell physical products; for others, we focus on Search and structure instead.
Get a paid search account audit.
We'll review your accounts and return the highest-impact structural changes, sized by margin.