Notes on digital marketing and AI automation.
Paid mediaComing soon
Why blended ROAS matters more than platform-reported ROAS
Platform dashboards overstate performance the moment you run more than one channel — here's how to measure what actually matters.
AI & automationComing soon
Where AI automation actually saves your team time
Not every workflow should be automated. A practical framework for spotting the ones that will.
Organic searchComing soon
A technical SEO checklist for site migrations
How to replatform or redesign a website without losing the rankings you've already earned.