Question 1

Which is better for us — paid search or paid social?

Accepted Answer

It depends on your sales cycle. Search captures existing demand (people already looking); social creates demand and stays top of mind during a longer decision. Most businesses benefit from both, but we'll tell you honestly where to start if budget is limited.

Question 2

Do you produce the creative, or do we need our own?

Accepted Answer

We handle production, using UGC-style and studio creative depending on what tests best for your audience — you don't need an in-house creative team.

Question 3

How do you handle iOS/privacy-related tracking limits?

Accepted Answer

Server-side tracking and conversion APIs are set up as standard, so measurement holds up despite browser and platform-level tracking restrictions.

Question 4

How often does creative get refreshed?

Accepted Answer

Weekly as standard — social creative fatigues faster than search, so we test new variants on a regular cycle rather than letting the same ads run until performance drops.

Prospecting and retargeting built for considered decisions.

What's included

Audience & prospecting strategy

Creative production

Retargeting

Frequently asked questions

See your paid social account audited.